In today’s digital world, it’s easy to forget that search engines like Google are the gatekeepers of content. The more quality, relevant content you have on your site, the higher Google will rank your website in search results. To give users what they want and entice them to come back for more, you need fresh, compelling content to keep visitors coming back again and again. Here are five types of content that can boost your site’s SEO in no time.

Blogging

Blogging is a format that allows you to create and publish content on your site. Essentially, you’re creating a series of articles that would be accessible by all visitors to your site. If you’re wondering how to get started, it’s best to think of blogging as an extension of your voice. You can use each post as an opportunity to connect with your audience on a personal level, expand your expertise and encourage your visitors to take action.

Video Scripts and Articles

Video-based content can be a great way to help boost SEO for your site. You can pair articles and blog posts with video scripts that allow you to create infographics and explain complex topics in a way that’s easy for your audience to understand. If you have the resources to produce videos for your site, you can also consider creating how-to videos that guide your readers through common SEO tasks like keyword research and creating content snippets.

Image optimization

Images are crucial to a site’s SEO, so it’s important to ensure they’re optimized to bring in the most possible traffic. Image resize tools like Canva make this a breeze, while adding alt tags and keyword markup will help improve site speed.

Consistent On-Site Usage of H1, H2 and Schema Markup

As important as your site’s content is to SEO, the structure of your site is also critical. In fact, Google has said that “robots don’t read content” is a myth. Instead, robots read and understand your page’s structure. To allow search engines to easily crawl your site, you need to make sure that your H1, H2 and Schema markup are consistently used.

User Reviews and Testimonials

A user review is a great place to start. You can use these to show your genuine appreciation for the products and services your readers use. You can also ask your readers to leave you reviews by asking them to write a few sentences on your site’s product page. In addition to user reviews and testimonials, you can also include third-party reviews on your site’s product detail page. And if you have a loyalty program, you can also include product ratings and reviews on your site’s order confirmation emails.

Conclusion

For years, SEO has been touted as a black art that is nearly impossible to master. With the right tactics and a lot of hard work, you can certainly improve your site’s SEO. But if you want to see results, you’ll need a solid strategy to help your site climb the ranks. That’s why it’s important to remember that SEO isn’t rocket science—

It’s just a set of tried and true methods that have been proven to boost your site’s SEO. Once you’ve gotten your content in order, you can also take advantage of a few tricks to boost your site’s SEO even further. The more content you have, the better your site’s SEO will be, so don’t be shy about creating quality content.

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