Bots help Google and Bing crawl the web pages, collecting information about those pages and putting it in a database. The bots crawl web pages from one site to the next, collecting information about those pages and putting it in an index. The index is analogous to a giant library where a librarian could pull up a book (or web page) to help you find exactly what you want at the time. After analyzing pages in the index, algorithms order them based on hundreds of ranking factors or signals, so they appear in the search results for a particular query. The librarian has read every book in the library, so she knows exactly which one will have the answers to your questions.
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